Wednesday, January 18, 2017

Green America - Green Pages

I randomly looked up the Dunitz & Company profile on the Green America Green Pages yesterday.  I saw ours was two lines long where in several other cases companies had lengthier descriptions.  I reached out to the Felicia of Membership Services today. She couldn't have been more helpful.  She explained that the published print book only allowed for the short description. She also suggested we provide her a longer description of what we offer for their online portal. You better believe I was on it asap. She also explained that the Green Pages were designed to specifically target consumers, not shop owners. That sure opened up my eyes.  I'd always wondered why our business didn't attract much sales through this link. For more than 25 years, Dunitz & Company has wholesaled hip on-trend fair trade jewelry. But when shoppers were checking out the Green Pages, they weren't looking to buy 24 pairs of fair trade earrings. They only wanted one pair. Of course we were overlooked.  Light bulb moment.  With Felicia's help, our Green Pages profile has been updated with our new retail website, social media links and our logo. I couldn't be happier. And I bet there will be some more very happy eco-oriented fashionistas modeling our fair trade gems that they can more easily find us at Green America! -ND