|Dunitz Glass Earrings|
I'm always thinking about how I can create enticing photography for Dunitz & Company's fair trade jewelry website and social feeds. I've mastered the "jewelry on white background" images. These are the types of images needed for 'clean' website viewing and required by most trade magazines for publication. How do I do it? With a light box and Photoshop. Here's the Photoshop trick I use, assuming you use this software. Image > Adjustment > Levels --- adjust & there you go. I know others use various phone apps to manage the white backgrounds. For me, Photoshop is what works. But what about all those other sexy pics I see on Instagram? I think I do an admirable job with the Dunitz & Company photography. I also know that I can always do better. Watching other photo feeds sometimes make for the best teachers. Here are a few Instagram accounts worth following. Perhaps they'll have a thing or two to teach you. And honestly, you may fall in love with their products too. Why not?
Lucuma Designs is a Fair Trade Federation colleague of ours. They work with artisans in Peru and their Instagram feed is yummy. I tend to linger on some of their photos more than ones from other feeds. I love how many of their images show an item (a gourd perhaps) in complete focus. And everything around it is blurry. I know this has something to do with depth of field. But, heck, I don't know how to create that effect. If you're an expert with a camera and know how that is accomplished, please email me.
|The Spiral Rock|
|Flavour Design Studio|
|Dunitz & Company|