Thursday, August 4, 2016

Do You See or Feel?

When you're looking at models wearing hip clothing and/or jewelry what do you see or feel?  Do you see the items being worn?  Do you capture the "feeling" of any given shot and note the emotions it brings out in you?  Do you long to look like or feel like you think the model feels in the photo?  As a recent photographer of models wearing Dunitz & Company fair trade jewelry, I wonder what I most want to convey to my audience.  What do they want to really see and feel?
Recently I showed some of my photography to an old time Hollywood actor friend of mine.  His initial reaction was to say that I should want people to look at the jewelry and not the models.  He was afraid that models could be too pretty and distracting.  And then I reflected on so many magazine spreads I've enjoyed that seemed to merely evoke emotions - not necessarily pitch a specific item.  What do you think? -ND

Saturday, July 9, 2016

Color Color - Blocks of Color

I've always loved colors. I've always loved pairing colors. (Will that brown shirt go with the red striped skirt?)  One of my favorite parts of creating any jewelry collection is mixing and matching colors. I can spend hours and hours creating the perfect combinations.
In recent months, I've noticed trade magazines telling "stories" by color.  Red hot looks. Summer Orange. Ocean Blue.  It only seemed right to create a new group of jewelry - fused glass from "Joanie M" - primarily based on color. Yes - Blocks of colors.  I think this new group will be a hit with our customers.  What do you think? To see more, register and login on the www.dunitz.com wholesale website! -ND

Thursday, May 26, 2016

The True Cost

Watch the documentary, The True Cost!

Two small world happenings were the catalysts for my mentioning this film today. First, a friend of mine took her daughter to a screening earlier this week at the Skirball Center in Los Angeles. Second, I was emailing back and forth with an old friend from high school (we have a reunion coming up) and she noticed and was impressed that I had liked this film on Facebook.  It turns out that her son is a childhood friend of the film’s director, Andrew Morgan.  

Do you know where your clothes come from? Have you ever stopped to think about it? Are you typically only concerned about finding the retailer with the lowest prices?  If you answered – no, no, yes to any of these questions, I recommend you watch the documentary film The True Cost.  You might find a screening near you by checking their website. You can also watch it on Netflix or download it using other streaming services. Give them a thumbs up on Facebook.

This film covers and explains the global epidemic of ‘fast fashion’ so well.  It effectively illustrates how first world consumers demanding lower prices and constant availability of new designs catapults profit seeking conglomerates into sourcing production to the lowest bidder.  This results in garment workers working in unsafe conditions and not having the ability to feed or school their families.  The director of this film, Andrew Morgan first delved into this topic after the Rana Plaza garment factory collapse in Bangladesh in 2013 were over 1000 people were killed and many more injured.  I promise you, after you see this film, you will re-think where and how you purchase your clothing.

My business is a member of the Fair Trade Federation.  You can visit FTF website to learn more about fair trade practices.  I always go back to the golden rule. Do onto others as you would have them do onto you.  I urge you to think about how and what you purchase. Think  a little more about where things are made.  We need to carefor all of our world’s citizens. -ND

Thursday, April 28, 2016

New Logo for Fair Trade Federation

Fair Trade Federation unveiled a new logo a few days ago at the annual FTF conference. 

Why now?  FTF has been working fearlessly to distinguish what members do differently - beyond what many participating in fair trade do. FTF developed the 360° fair trade message to capture FTF members' deep, long lasting and holistic partnerships with artisans and farmers.  Our prior logo didn't adequately reflect the depth and richness of 360° fair trade. 

Why this design? The new logo reflects the very essence of 360° fair trade. The circular mark created by four interdependent hands powerfully communicates the holistic cooperation, across cultures and geographies, that defines FTF membership.

Look carefully. You will see the four hands swirling in a circular movement. Each is decorated differently.  I must confess, when I first looked (and look) at the logo I saw the blank space in the center which appears like swimming snakes.  I've been re-educating my brain to see the hands first.

You will find FTF member using this logo on their websites, social media and other marketing materials.  Some of us hang the logo proudly in our trade show booths.  With our old logo, it had to be presented as black text on a white background.  We can now present the new and current logo with black or white text - on different color backgrounds.  The attached photo illustrates the flexibility members will have going forward when they present the logo. - ND

Friday, March 18, 2016

Music Feeding the Soul

I had dinner with my 20-something niece the other evening.  She mentioned that she bought a turntable and was now collecting LPs.  (I still have mine from the day and told her to come rifle through them.)  Our conversation reminded me of how much I enjoy listening to music and playing DJ in my own home. I put one song on my turntable and another ready to go on the CD player. Sometimes I listen to the same song 5 times before I move on.  Note to self: Play DJ more often.
Dunitz & Company is getting ready to exhibit at the Boston Gift Show, April 2-5.  As I was doing some last minute prep work, I started thinking about songs that remind me of Boston. Two immediately came to mind. Please Come to Boston by Dave Loggins (1974) and Dirty Water from the Standells (1966). [I remember my older sister playing and singing along to this '45' when I was a tot.]  And then there is Rock and Roll Band from, yes, Boston and Massachusetts, an oldie but goody from the Bee Gees. Dare I ask? What songs remind you of Boston? - ND


Monday, February 22, 2016

We Have That Look

I read what seems like zillions of fashion magazines.  I watch the fashionistas on Instagram. Trust me, I'm on top of the fashion pages in print and online.  So often I see something and think "We have that look."  And then the thought disappears. It dawned on my this week that I SHOULD be make the comparisons for our customers.  So, here is a new beginning.
While browsing Instagram this weekend, I noticed that Alexa Chung , actress, model and Vogue editor donned a huge flower on her blazer at London Fashion Week. Voila. Dunitz has that look in all sorts of colors with our jumbo #fairtrade Peruvian flowers (SKU: JO-P5).  We're on trend with this!
On Sunday, it was hard to miss a story highlighting various earrings in the Image section of the Los Angeles Times.  Staring back at me were beaded & wire earrings from Thai importer, Nakomol.  The article mentioned that their earrings are selling at Neiman Marcus.  You betcha. Dunitz has the look. We're showing ours (SKU: ARW82) in twelve different colors this season. I already knew they were winners. This just confirms the look is right on the mark. - ND


Thursday, February 11, 2016

Good Things Come in Small Packages


Good things come in small packages. It seems this adage applies to the Dunitz jewelry line as well.  Every season we design what I believe to be new spectacular necklaces and earrings.  Our customers ooooo and ahhhhhh.  And then, what to do they buy in huge volume?  The smallest earrings we have to offer.  Is this a never-ending design trend?  Now my challenge each season is what can we design - that is smaller than last season.  Spring 2016 results.  Our super tiny JoanieM glass studs (SKU: JM-ER35) and our tiny Dunitz beaded flower earrings (SKU: ARduoflor1).  Very inexpensive - & yes, flying off our shelves.  Based on history, these small items will be a success for our customers as well.   Any thoughts on this trend?  When will "big" earrings return with a vengeance? -ND