Thursday, February 11, 2016

Good Things Come in Small Packages

Good things come in small packages. It seems this adage applies to the Dunitz jewelry line as well.  Every season we design what I believe to be new spectacular necklaces and earrings.  Our customers ooooo and ahhhhhh.  And then, what to do they buy in huge volume?  The smallest earrings we have to offer.  Is this a never-ending design trend?  Now my challenge each season is what can we design - that is smaller than last season.  Spring 2016 results.  Our super tiny JoanieM glass studs (SKU: JM-ER35) and our tiny Dunitz beaded flower earrings (SKU: ARduoflor1).  Very inexpensive - & yes, flying off our shelves.  Based on history, these small items will be a success for our customers as well.   Any thoughts on this trend?  When will "big" earrings return with a vengeance? -ND