Monday, April 7, 2014

If It's Not Broken, Don't Fix It!

Each and every season it seems a formidable task to come up with new and exciting designs that will please our clients. And somehow, each and every season Dunitz manages to unveil some completely new creations that whet the appetites of our loyal store patrons.

Often, we have collections that had a great response. They work. There is absolutely no reason to retire them.  OK - maybe they need a little bit of tweaking. For the most part, that old adage applies. "If it's not broken, don't fix it." Our 'Corte Series', which we introduced for Spring 2014 is a perfect example.  Dunitz introduced bracelets, earrings, necklaces & brooches where we made a point of featuring traditional handwoven Guatemalan fabric as an integral part of the design. (To the right, top photo, you can see our SKU: Pcorte3 bracelet.) We had noticed for a few years that when we backed other designs with these beautiful ikat textiles, our customers often (and I mean often) would turn them over and admire the backsides. It worked and our customers loved and ordered these new designs at the winter show. The trick is we consciously purchased bright fabrics and used bright beads to create pieces appropriate for the Spring & Summer seasons.  It will be easy enough to update this collection for fall.  A quick test (Seen at the right is our SKU: Ccorte1 necklace updated with dark color.) shows by using darker fabrics and deeper colored beads we can create a palette perfect for Fall.  So peeps - if you didn't order this collection for Spring - you will have an opportunity to offer it to your clients for Fall/Winter 2014. We know it will be rich, ethnic & preppy all in one :)! [Hint! You can still order for the current season!] -ND