Wednesday, March 19, 2014

Joanie M - Fused Glass Jewelry

I’m sure by now, many of you have seen, sold, bought, worn and enjoyed our Joanie M fused glass line. Yes, this jewelry grouping is also fair trade and hand made in Guatemala. 
I first met the Rosita and Nelson about three years ago.  I witnessed their work and knew there was huge potential in the US Market.  Initially I thought their designs a bit too busy.  They were using a lot of flouncy & decorative Chinese findings that could be purchased locally in Guatemala.  Their color combinations were perfect for their local markets but not ours.
Three years later we have developed a swanky and sophisticated line that is purrrrfect for the US Market. Colors coincide with trendy fashion. Designs are simple and often use leather.  We’ve added macramé elements.  Did I mention that pricing is very affordable?
The other thing I like to share about this collection is that I named it for my mother.  I wanted to give it a different identity, different from our original ‘Dunitz beaded’ line.  I chose my mom because I miss her. And, I knew she would get a kick out of having this collection named for her. She is the original “Joanie Mitchell”!  My mom dreamed of owning a dress boutique.  From heaven, she can now see jewelry with her name displayed in many boutiques. Sweet. -ND