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| FTF's Ann Ferguson |
Dunitz & Company has been a member of
Fair Trade Federation
for many years now. I often field questions about membership and advise
ethical businesses to join. And then I refer them to Ann Ferguson, the
Membership Manager of FTF. Ann joined the staff of FTF in 2014 and she
IS
the person who can shed the most light on the ins and outs of
membership. I recently asked Ann if she'd be willing to chat with me
about Fair Trade Federation, the membership application process and
well, a little bit about her. She graciously said yes and we scheduled a
(long) phone call.
I
always have fun asking people to tell me about themselves. If you know
me at all, you know I'm a pretty good interviewer. And so on this
afternoon, it seemed most appropriate to ask Ann what motivated her to
pursue a career in fair trade. I learned that after Ann graduated college at Indiana University in Bloomington, she spent a summer living in the slums of Bangkok, Thailand, as part of a service learning program. She told me it was
absolutely transformative
when she experienced first-hand how small businesses working directly
with artisans made a huge difference in their lives. She saw how people
that would otherwise have no work to support themselves were taught to
make scarves, key-chains and other handicrafts. This training allowed
them to make a living and with dignity, take care of themselves and
their families.
Once back in the States, Ann knew she
wanted to continue supporting fair trade. And immediately she was
disappointed she couldn't find any venues in Southern Indiana
(where she was living at that time)
that sold fair trade goods. After a bit of research she discovered a
local church that also yearned to build a fair trade business. She
jumped in and she became part of the "we" that ultimately formed
Old North Fair Trade Market. Old North Fair Trade Market is a member of Fair Trade Federation.
Ann said it wasn't tough at all for her to pack her bags and relocate to Delaware for her position at Fair Trade Federation.
(I think she was quite brave.) Being
surrounded with a community of like-minded people made her feel right
at home. In 2014 she was hired to help manage and develop the FTF membership screening process. And today, although her responsibilities have grown, she is still involved with membership.
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| Ann & Me, NY Now |
When prospects reach out to me, they always seem to have the same questions.
What are the benefits of joining FTF?
Can you tell me about the membership application process? The process
feels so daunting. How long does it take? Are there obvious
deal-breakers that would preclude me from being accepted into the
fold? And since I had Ann captive on the line, I thought best to ask her these same questions.
I
liked that Ann reached back to her own experiences working with Old
North, a fair trade retailer to explain the benefits of membership. She
explained that being part of a larger movement and a feeling of
connectivity to that movement was invaluable. She explained that being
part of this larger community provided lots of resources for education,
mentoring and collaborations with other members. And the annual
conference with so many informative seminars and the chance to meet wholesale "fair
trade" superstars
(could that be me?) was a huge benefit for them (
as retailers).
She mentioned in particular how useful it was when her colleagues at Old North met a few people
running another fair trade church store at the annual conference. Their
issues were similar to the ones they experienced at Old North and
brainstorming together was so helpful.
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| FTF Conference Mingling |
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Ann understands that so many applicants
are overwhelmed when they consider applying for membership. They
have the impression that the paperwork requirements are endless. She
explains that the process is easily broken down by the
FTF principles and
Code Of Practice and she is always happy to guide applicants through the process. She was clear with me, she is not a babysitter
(a word I love to use in jest) or
a coach. "I'm a cheerleader." Ann always recommends applicants reach
out for their business references first to start the process. She
stresses there is no reason to struggle. "If an applicant approaches it
one principle at a time, it shouldn't feel so cumbersome." Ann
also reiterated that she is only a phone call away to help out. Assuming
yours is a business that is working directly with farmers and artists
or a business that buys from one that does, Ann will gladly help you
explain how to explain what you do. Once an application has been
completed it takes 2-4 months for evaluation.
As I bombarded Ann with questions, I learned things I hadn't known. The screening process is not completed by FTF staff. And it is not completed by the FTF
Board. In fact, these people don't even see the applications. There
actually is a screening committee, all Fair Trade Federation members,
appointed by the FTF
Board. The committee members actually go through training themselves,
and these anonymous members evaluate the membership applications.
Ann said there are two basic requirements that some businesses most struggle with. One involves paying promptly and fairly.
(It might be that an applicant hasn't figured out how to determine a fair wage in the community in which they work.) The
other is explaining how farmers and artisans are growing in their capacity to lead and sustain businesses for long-term autonomy, their own well-being, and the health of their communities. Ann was quite precise. To be admitted to FTF, a business must live by and follow all of the FTF principles and Code Of Practice. If anything seems vague in an application (
to the screening committee), the applying company will be given an opportunity to clarify any script they've submitted. Ann stressed to me that FTF
wants
potential members to succeed. And if there is something that needs
improvement in the way any business operates, she not always, but often encourages
prospects to re-apply after they've adjusted their practices.
Ann
is often approached by individuals wanting to start a new fair trade
business. First, she told me that any new business must wait at least
one year before applying for FTF membership. She also explained that sometimes the preparation
(for the FTF screening)
for a new business is often easier than one that's been operating for
many years. She explained when a business is brand spanking new, they
can put processes in place, right off the bat, that follow FTF core principles.
But what about the money? If a company's gross sales is $75,000 or less annually, their FTF dues will be $250. Seems easy enough to me. She also said that if any prospect is concerned, they can refer to the
dues calculator on the FTF
website which shows how dues are based on a sliding scale. The dues
schedule for membership was designed by members to be affordable and
equitable.
(I agree that it is.)
And now it was time to chatter about fun stuff. It does seem as if most of us work all the time. (It seems I do.)
I asked Ann what she does in her spare time. I was impressed to learn
she is a voracious reader. She says she typically reads forty books in a
year. This year she challenged herself to read 80. She confessed she's
only at 52, which means she has some serious work if she's going
to reach her goal. She also told me she's devoured several selections
from Oprah's reading list. My take away from this was 2 things. First,
if I'm ever looking for a good book to read, I'll ask Ann for a recommendation. And second, I
suggested we might start a FTF virtual book club. (I recently joined a New York University Alumni virtual book club. We are given 2-3 months to read the selections.)
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| FTF Wholesale Guide |
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Finally, I had to ask Ann what her favorite design was from Dunitz & Company. She confessed that she's browsed the Dunitz & Company site often enough to know she adores our Circle & Triangle Hoops. She also mentioned having a soft spot for our Joanie M fused glass studs that were recently featured in the 2019/2020 Fair Trade Federation Wholesale Guide. Here's my FTF
plug if you're reading my post and you own or buy for a retail store.
Use this guide. You'll find so many great ideas from so many ethical
vendors. 'Nuff said. If you're a FTF prospective member, I encourage you to come on board. After all, you've got Ann Ferguson to guide you through the process. -ND
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| Pin Me! |
Are you dreaming of taking a drawing or painting class in a fabulous destination? San Miguel de Allende is a wonderful place to spend some time. And I can highly recommend Isis Rodriguez. She's a super talented and accomplished artist (just check out her website) who generously shares tips and training so her students can create their best work ever. In another lifetime, I would have had her help me prepare a portfolio for an art school application! -ND 
