|Amber models Fair Trade|
Keep reading here for the interview.
NANCY: You seem to be an integral player at GOEX. Can you tell me a bit more about this company you work for and what you position is there?
|Helping Children in Haiti|
As a Market Advocate, I act as the person with the megaphone on the soapbox. If there's a way I can get GOEX's name out, I find it and then do it. Through marketing, social media, event management, promotions and partnerships I let the masses know "we're here!" I advocate!
NANCY: Were you a fair trade advocate before joining the GOEX team, or has working at GOEX turned you into one?
NANCY: Was there one event in your life that propelled you to work at and in a fair trade business?
AMBER: I like to think fair trade found me. I was laid off from my job in the movie theater industry due to COVID-19. It was a terrifying time for me but I took the opportunity to sit down and think about exactly what I wanted from life. I quickly recognized that I am a person who desires purpose and that purpose, to me is more than cutting a check to a cause. I need to be out there making the change, being the change.
NANCY: I always thought I had a jump on social media. After working with you on our joint Mother's Day campaign, I realize there is so much more to learn. Can you share just a bit about what exactly that campaign was? You had me "take over" your accounts for a day and honestly, I still don't get quite how that works.
AMBER: Sure! At GOEX, we work to sustain fair wage jobs that keep families together. I thought what better way for families to empower others than to expose people to fair trade products. As part of the bundle, I wanted to dive into what it means to be a working mom in Fair Trade worlds, showcase the work that working moms do, and show that the contributions that mothers' make to our world is vital. I wrote a blog about women in fair trade and another about some working moms of GOEX, educated out subscribers through email and social media posts, in addition to the awesome Instagram takeover. (GOEX Instagram, DUNITZ Instagram The Instagram Takeover means I posted and provided stories on the GOEX account that spoke to our collaboration. Truth be told, those posts looked like they came from me. Amber did all the work. I do not have their passwords!)
NANCY: If you'd like, you can brag about the fair trade bundle we put together for the collaboration.
|Mother's Day Bundle|
NANCY: For a small fair trade business, do you have a best recommendation for where or what they should focus on in the social media realm?
|GOEX on Twitter|
NANCY: Tease us! Do you have a favorite item from GOEX that you wear on your own time?
|Woman Up Hoodie|
NANCY: And I know you've been browsing the Dunitz Collection recently. Maybe you're lusting for one of our designs? Which one might that be?
AMBER: I'm a sucker for all things Virgo and butterflies. Your
|Virgo & Monarchs|
NANCY: Anything else you want to share with me today?
AMBER: Thank you so much for working with me and with GOEX. I am a firm believer that collaboration is greater than competition and together we can make the world better. (Are we two peas from the same pod?)
--end of interview--
This was such a fun collaboration. I adore connecting with others that believe collaboration over competition is the way to go. You might think that most fair traders feel the same. I've learned over the years this often is not the case. Human nature kicks in and many small businesses and their owners are more concerned about protecting their turf and don't want to promote others. I already knew that this was not the case with Amber. Did I mention that we met through Twitter? (Yes!) She's one of the few fair traders I know who actually re-tweets what I share. Bravo for Amber. Bravo for GOEX Apparel.
Here's my pitch for GOEX. You know you wear tee-shirts and sweatshirts. Why not buy ethical? Check out the GOEX site and you're bound to find a gift for you and everyone in your household.
And after you've found that new shirt, consider the jewelry you'll wear with it. Dunitz & Company, with our fair trade jewelry from Guatemala is always ready to decorate your ears, neck and wrist. -ND